Basis Overview
This is a summary of the comprehensive capabilities and benefits of Basis based on over 638 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Basis, Choozle Digital Marketing and Advertising, Stackadapt, Infolinks, Optmyzr, etc., all belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Basis is right for your needs? Our Cuspera AI engine can evaluate how Basis fits your specific business needs, industry, and context. Get your personalized assessment report today.
Basis supports business activities such as:
- Advertisement
- Competitive Intelligence
- Campaign Management
- Workflow Management
- Media Buying
Basis can help you with many business goals, such as Enter New Markets Internationally Or Locally, Establish Thought Leadership, Scale Best Practices, Improve Efficiency, Acquire Customers, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Basis's capabilities include Personalization, and Calculator.
Basis Automotive Vertical is its biggest customer base.
Reviews
"Since using Basis, we reduced set up time and are able to launch more campaigns. " - Maris S
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Basis solved their Demand Side Platform needs. Cuspera uses 638 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Side Platform needs.
Business Priorities
Enter New Markets Internationally Or Locally and Establish Thought Leadership are the most popular business priorities peers achieved using Basis.
Use Cases
Peers recommend Advertisement , Competitive Intelligence , Campaign Management , as the business use cases that they have been most satisfied while using Basis.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
4.75/5 ★ |
"...That includes video advertising...." Centro"s Basis ad platform now shows unified creative-level data across programmatic, search, social & display https://i1.wp.com/gerald-pilcher.com/wp-content/uploads/2019/04/centro-logo-1920x1080.jpg?fit=1920%2C1080&ssl=1 https://gerald-pilcher.com/centro |
| Competitive Intelligence with Social Media |
4.86/5 ★ |
"...In addition to direct-to-vendor media buying and programmatic advertising, the platform also offers universal campaign reporting across search and social, business intelligence reporting and media operations functionality...." Centro"s Basis ad platform now shows unified creative-level data across programmatic, search, social & display https://i1.wp.com/gerald-pilcher.com/wp-content/uploads/2019/04/centro-logo-1920x1080.jpg?fit=1920%2C1080&ssl=1 https://gerald-pilcher.com/centro |
| Campaign Management |
4.78/5 ★ |
"...adBrite is the largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most results...." TOP 5 PPC Alternatives to Google Adwords |
| campaign analytics |
4.66/5 ★ |
"...Through Centro s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions...." Local Media Consortium and Centro Deliver Media Automation for Digital Publishers |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
4.75/5 ★ |
"...That includes video advertising...." Centro"s Basis ad platform now shows unified creative-level data across programmatic, search, social & display https://i1.wp.com/gerald-pilcher.com/wp-content/uploads/2019/04/centro-logo-1920x1080.jpg?fit=1920%2C1080&ssl=1 https://gerald-pilcher.com/centro |
|
| Competitive Intelligence with Social Media |
4.86/5 ★ |
"...In addition to direct-to-vendor media buying and programmatic advertising, the platform also offers universal campaign reporting across search and social, business intelligence reporting and media operations functionality...." Centro"s Basis ad platform now shows unified creative-level data across programmatic, search, social & display https://i1.wp.com/gerald-pilcher.com/wp-content/uploads/2019/04/centro-logo-1920x1080.jpg?fit=1920%2C1080&ssl=1 https://gerald-pilcher.com/centro |
|
| Campaign Management |
4.78/5 ★ |
"...adBrite is the largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most results...." TOP 5 PPC Alternatives to Google Adwords |
|
| campaign analytics |
4.78/5 ★ |
33+ more Business Use Cases
Our AI advisor, Wyz, harnessed 638 insights from peers and experts to help you assess how these Basis use cases fit your Demand Side Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S |
|
|
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z |
|
|
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Maris S Director, Interactive Services |
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S |
|
Samantha Z Director, Digital Marketing |
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z |
|
Matt P Agency Founder |
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P |
Frequently Asked Questions(FAQ)
for Basis
What is Basis used for?
What are the top features of Basis?
What are Basis alternatives?
Where is Basis located?
Popular Business Setting
for Basis
Top Industries
- Automotive
Popular in
- Large Enterprise
- Mid Market
- Enterprise
Peers used Basis to Enter new markets internationally or locally and Establish thought leadership
Basis Alternatives
Peer and Expert Opinion on Features
for Basis
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (10) |
| Calculator | Read Reviews (8) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (10) |
| Calculator | Read Reviews (8) |
IT and Other Capabilities
for Basis
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (82) |
| Data Export | Read Reviews (21) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (82) |
| Data Export | Read Reviews (21) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (36) |
| Email Support | Read Reviews (2) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (36) |
| Email Support | Read Reviews (2) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Custom Reports | Read Reviews (101) |
| Analytics | Read Reviews (70) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Custom Reports | Read Reviews (101) |
| Analytics | Read Reviews (70) |
Software Failure Risk Guidance
?for Basis
Overall Risk Meter
Top Failure Risks for Basis
Vendor Profile Details
Company Name
Basis technologies
Company Website
https://basis.com/HQ Location
11 E Madison St, Chicago, Illinois 60602, US
Employees
501-1000
Social
Financials
SERIES B
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