Acquia Marketing Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Acquia Marketing Cloud based on over 1534 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Acquia Marketing Cloud, Pega Platform, Medallia Experience Orchestration, CFN Insight, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Acquia Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how Acquia Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acquia Marketing Cloud supports business activities such as:

  • Engagement Management
  • Content Management
  • Workflow Management
  • Helpdesk Management
  • Training & Onboarding

Acquia Marketing Cloud can help you with many business goals, such as Acquire Customers, Enter New Markets Internationally Or Locally, Scale Best Practices, Grow Market Share, Build Brand Awareness, etc. It can help manage these activities if you use Offline and Website for these needs. As a solution, Acquia Marketing Cloud's capabilities include Personalization, Feedback Surveys, Recording, etc.

Acquia Marketing Cloud Sports Vertical is its biggest customer base.

Reviews

"One of the reasons we chose [Acquia DAM] was customer service. We could tell right away that customer service was up there. " - Janeene Nagaoka

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Acquia Marketing Cloud solved their Customer Journey and Experience needs. Cuspera uses 1534 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Acquia Marketing Cloud.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Launch New Products
  • Manage Risk
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Workflow Management , as the business use cases that they have been most satisfied while using Acquia Marketing Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Offline

4.84/5

Read Reviews (76)

"...Despite this recognition, the customer experience journey is often seen as intangible because each customer interaction is unique...." Improving Customer Experience in the Age of Automation
engaging and following up

4.84/5

Read Reviews (63)

"...- Acquia Cloud is a nice hosting for Drupal sites - Acquia Cloud Site Factory is a best Drupal hosting for multisites - Acquia Content Hub allows to distribute and discover content from any source to create engaging multi-channel digital experiences Being a customer of Acquia we receive invitations to various Drupal and Web related events...."
Content Management with Website

4.95/5

Read Reviews (75)

"...Acquia DAM gives Timberlake a central source of truth for all of their marketing content...." Case Study Timberlake Cabinetry
content curation

4.68/5

Read Reviews (10)

"...Years ago, we heard that organizations wanted to: Create content that is easy to re-use across different channels, such as websites and mobile applications, email, digital screens, and more. ..."
content sharing

4.48/5

Read Reviews (5)

"...Acushnet needed a simpler, more effective way to manage and share marketing content across their portfolio of brands. ..."
Workflow Management with Website

4.67/5

Read Reviews (43)

"...In the process we interviewed over 50 customers, redesigned the user interface and workflows, and added various new capabilities to make it easier for marketers to run website personalization campaigns...." Web personalization made simple: announcing the all-new Acquia Lift
PEER EXPERIENCES
Engagement Management with Offline

4.84/5

Read Reviews (76)

"...Despite this recognition, the customer experience journey is often seen as intangible because each customer interaction is unique...." Improving Customer Experience in the Age of Automation
engaging and following up

4.84/5

Read Reviews (63)

Content Management with Website

4.95/5

Read Reviews (75)

"...Acquia DAM gives Timberlake a central source of truth for all of their marketing content...." Case Study Timberlake Cabinetry
content curation

4.95/5

Read Reviews (10)

content sharing

4.95/5

Read Reviews (5)

Workflow Management with Website

4.67/5

Read Reviews (43)

"...In the process we interviewed over 50 customers, redesigned the user interface and workflows, and added various new capabilities to make it easier for marketers to run website personalization campaigns...." Web personalization made simple: announcing the all-new Acquia Lift

40+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1534 insights from peers and experts to help you assess how these Acquia Marketing Cloud use cases fit your Customer Journey and Experience needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Janeene Nagaoka

Graphic Designer

Ventura County Community College District (VCCCD)

One of the reasons we chose [Acquia DAM] was customer service. We could tell right away that customer service was up there. Testimonial By Janeene Nagaoka

Martin Hill

Director of Digital Sales

PRADCO

Now we can grab assets without the need to reach out to other people in the organization. For the marketing team, which is responsible for everything from building presentations to populating our website, direct access to assets has sped up all of our processes, in terms of building out these thing...s for the organization. With Acquia DAM and Acquia PIM, everything just got a lot faster

Testimonial By Martin Hill

C.J. Fitzgerald

Marketing Specialist

Timberlake Cabinetry

[Acquia DAM] has heightened the status of our team, as other internal brands have seen the success of our DAM system and mirrored the structure. And executives have acknowledged the success of our implementation as a positive move forward Testimonial By C.J. Fitzgerald
CUSTOMERS TESTIMONIALS

Janeene Nagaoka

Graphic Designer

Ventura County Community College District (VCCCD)

One of the reasons we chose [Acquia DAM] was customer service. We could tell right away that customer service was up there. Testimonial By Janeene Nagaoka

Martin Hill

Director of Digital Sales

PRADCO

Now we can grab assets without the need to reach out to other people in the organization. For the marketing team, which is responsible for everything from building presentations to populating our website, direct access to assets has sped up all of our processes, in terms of building out these thing...s for the organization. With Acquia DAM and Acquia PIM, everything just got a lot faster

Testimonial By Martin Hill

C.J. Fitzgerald

Marketing Specialist

Timberlake Cabinetry

[Acquia DAM] has heightened the status of our team, as other internal brands have seen the success of our DAM system and mirrored the structure. And executives have acknowledged the success of our implementation as a positive move forward Testimonial By C.J. Fitzgerald

Case Studies

COMPANY CASE STUDIES
Case Study Suncast Corporation

How Acquia enabled Suncast's teams to efficiently share product imagery with internal and external stakeholders, across its lifecycle

Read More
Case Study DNDi

How DNDi has streamlined the distribution of their marketing content to create a more cohesive brand experience with Acquia DAM

Read More
Case Study Kent Scouts

How Kent Scout launched their rebrand and now maintains consistent messaging across channels and touchpoints using Acquia DAM.

Read More

Frequently Asked Questions(FAQ)

for Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Acquia Marketing Cloud is an omnichannel tool designed for brand managers and marketers, to help map customer journey and utilize the learnings to craft a sequence of personalized touchpoints and trigger.

What is Acquia Marketing Cloud used for?

Acquia Marketing Cloud is a Customer Journey and Experience Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Content Management and Workflow Management .

What are the top features of Acquia Marketing Cloud?

Personalization, Feedback surveys and Recording are some of the top features of Acquia Marketing Cloud.

Who uses Acquia Marketing Cloud?

Acquia Marketing Cloud is used by Sports, Consumer Goods and Mechanical Or Industrial Engineering among other industries.

What are Acquia Marketing Cloud alternatives?

Pega Platform, Medallia Experience Orchestration and CFN Insight are popular alternatives for Acquia Marketing Cloud.

Where is Acquia Marketing Cloud located?

Acquia Marketing Cloud is headquartered at 53 State Street, Exchange Place, Boston, MA 02109, US.

Popular Business Setting

for Acquia Marketing Cloud

Top Industries

  • Sports
  • Consumer Goods
  • Mechanical or Industrial Engineering

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Peers used Acquia Marketing Cloud to Acquire customers and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Acquia Marketing Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5

Read Reviews (99)
Feedback surveys

4.59/5

Read Reviews (10)
Recording

4.64/5

Read Reviews (8)
Dashboard

4.34/5

Read Reviews (7)
Templates

3.57/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5

Read Reviews (99)
Feedback surveys

4.59/5

Read Reviews (10)
Recording

4.64/5

Read Reviews (8)
Dashboard

4.34/5

Read Reviews (7)
Templates

3.57/5

Read Reviews (6)

IT and Other Capabilities

for Acquia Marketing Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.66/5

Read Reviews (85)
Data Export

4.63/5

Read Reviews (54)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.66/5

Read Reviews (85)
Data Export

4.63/5

Read Reviews (54)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.72/5

Read Reviews (15)
Phone Support

4.71/5

Read Reviews (14)
Email Support

4.69/5

Read Reviews (12)
24/7 Support

4.46/5

Read Reviews (210)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.72/5

Read Reviews (15)
Phone Support

4.71/5

Read Reviews (14)
Email Support

4.69/5

Read Reviews (12)
24/7 Support

4.46/5

Read Reviews (210)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (16)
Analytics

4.77/5

Read Reviews (72)
Custom Reports

4.59/5

Read Reviews (114)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (16)
Analytics

4.77/5

Read Reviews (72)
Custom Reports

4.59/5

Read Reviews (114)

Software Failure Risk Guidance

?

for Acquia Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Acquia Marketing Cloud

Vendor Profile Details

Company Name

Acquia

Company Website

https://www.acquia.com/

HQ Location

53 State Street, Exchange Place, Boston, MA 02109, US

Employees

501-1000

Social

Financials

SERIES G