Acquia Marketing Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Acquia Marketing Cloud based on over 1534 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Acquia Marketing Cloud, Pega Platform, Medallia Experience Orchestration, CFN Insight, FlowMapp, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Acquia Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how Acquia Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acquia Marketing Cloud supports business activities such as:

  • Engagement Management
  • Content Management
  • Workflow Management
  • Helpdesk Management
  • Training & Onboarding

Acquia Marketing Cloud can help you with many business goals, such as Acquire Customers, Enter New Markets Internationally Or Locally, Scale Best Practices, Grow Market Share, Build Brand Awareness, etc. It can help manage these activities if you use Offline and Website for these needs. As a solution, Acquia Marketing Cloud's capabilities include Personalization, Feedback Surveys, Recording, etc.

Acquia Marketing Cloud Sports Vertical is its biggest customer base.

Reviews

"Our membership of over 5,000 adult volunteers can easily access the files they need when they want them, helping to improve the quality of resources produced and the public perception of Scouting. " - Simon Corrigan

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Acquia Marketing Cloud solved their Customer Journey and Experience needs. Cuspera uses 1534 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Acquia Marketing Cloud.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Launch New Products
  • Manage Risk
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Workflow Management , as the business use cases that they have been most satisfied while using Acquia Marketing Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Offline

4.84/5

Read Reviews (76)

"...Content Marketing, Outreach/Community Coordinators, Social Media Managers, Partnership Coordinators, Designers, Engineers Acquia Now Hiring: Accountants, Marketing Professionals, Content Writers, Project Managers, Sales, Account Managers, Designers, Human Resources, Recruiters Aha!..." 10 Legitimate Work from Home Companies hiring Military Spouses
engaging and following up

4.84/5

Read Reviews (63)

"...And if it's your first time attending an Acquia Engage event, you might want some insights beforehand so that you can get more value from your time there...."
Content Management with Website

4.95/5

Read Reviews (75)

"...Acquia is strong in content management, personalization, user profile management and commerce (yellow blocks)...." Acquia acquires Mautic to create the Open Digital Experience Platform
content curation

4.68/5

Read Reviews (10)

"...Driving exceptional company culture and employee engagement, Acquia s Drupal Cloud enables all key contributors to play a role in creating content experiences. ..."
content sharing

4.48/5

Read Reviews (5)

"...Acushnet needed a simpler, more effective way to manage and share marketing content across their portfolio of brands. ..."
Workflow Management with Website

4.67/5

Read Reviews (43)

"...Cloud Hooks Improve your team s efficiency and ensure quality by automating key actions throughout your workflow. ..." Cloud Platform
PEER EXPERIENCES
Engagement Management with Offline

4.84/5

Read Reviews (76)

"...Content Marketing, Outreach/Community Coordinators, Social Media Managers, Partnership Coordinators, Designers, Engineers Acquia Now Hiring: Accountants, Marketing Professionals, Content Writers, Project Managers, Sales, Account Managers, Designers, Human Resources, Recruiters Aha!..." 10 Legitimate Work from Home Companies hiring Military Spouses
engaging and following up

4.84/5

Read Reviews (63)

Content Management with Website

4.95/5

Read Reviews (75)

"...Acquia is strong in content management, personalization, user profile management and commerce (yellow blocks)...." Acquia acquires Mautic to create the Open Digital Experience Platform
content curation

4.95/5

Read Reviews (10)

content sharing

4.95/5

Read Reviews (5)

Workflow Management with Website

4.67/5

Read Reviews (43)

"...Cloud Hooks Improve your team s efficiency and ensure quality by automating key actions throughout your workflow. ..." Cloud Platform

40+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1534 insights from peers and experts to help you assess how these Acquia Marketing Cloud use cases fit your Customer Journey and Experience needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Simon Corrigan

Digital Media Manager

Kent Scouts

Our membership of over 5,000 adult volunteers can easily access the files they need when they want them, helping to improve the quality of resources produced and the public perception of Scouting. Testimonial By Simon Corrigan

Martin Hill

Director of Digital Sales

PRADCO

Now we can grab assets without the need to reach out to other people in the organization. For the marketing team, which is responsible for everything from building presentations to populating our website, direct access to assets has sped up all of our processes, in terms of building out these thing...s for the organization. With Acquia DAM and Acquia PIM, everything just got a lot faster

Testimonial By Martin Hill

DK Lee

Digital Content Officer

DNDi

[Acquia] was very supportive and flexible during the implementation process and we’re working more efficiently as a result.” Testimonial By DK Lee
CUSTOMERS TESTIMONIALS

Simon Corrigan

Digital Media Manager

Kent Scouts

Our membership of over 5,000 adult volunteers can easily access the files they need when they want them, helping to improve the quality of resources produced and the public perception of Scouting. Testimonial By Simon Corrigan

Martin Hill

Director of Digital Sales

PRADCO

Now we can grab assets without the need to reach out to other people in the organization. For the marketing team, which is responsible for everything from building presentations to populating our website, direct access to assets has sped up all of our processes, in terms of building out these thing...s for the organization. With Acquia DAM and Acquia PIM, everything just got a lot faster

Testimonial By Martin Hill

DK Lee

Digital Content Officer

DNDi

[Acquia] was very supportive and flexible during the implementation process and we’re working more efficiently as a result.” Testimonial By DK Lee

Case Studies

COMPANY CASE STUDIES
Case Study DNDi

How DNDi has streamlined the distribution of their marketing content to create a more cohesive brand experience with Acquia DAM

Read More
Case Study Kent Scouts

How Kent Scout launched their rebrand and now maintains consistent messaging across channels and touchpoints using Acquia DAM.

Read More
Case Study PRADCO

Learn how PRADCO teams can now view and manage all of their brand content and product information — including digital assets, data, and marketing copy — in a single system.

Read More

Frequently Asked Questions(FAQ)

for Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Acquia Marketing Cloud is an omnichannel tool designed for brand managers and marketers, to help map customer journey and utilize the learnings to craft a sequence of personalized touchpoints and trigger.

What is Acquia Marketing Cloud used for?

Acquia Marketing Cloud is a Customer Journey and Experience Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Content Management and Workflow Management .

What are the top features of Acquia Marketing Cloud?

Personalization, Feedback surveys and Recording are some of the top features of Acquia Marketing Cloud.

Who uses Acquia Marketing Cloud?

Acquia Marketing Cloud is used by Sports, Consumer Goods and Mechanical Or Industrial Engineering among other industries.

What are Acquia Marketing Cloud alternatives?

Pega Platform, Medallia Experience Orchestration, CFN Insight and FlowMapp are popular alternatives for Acquia Marketing Cloud.

Where is Acquia Marketing Cloud located?

Acquia Marketing Cloud is headquartered at 53 State Street, Exchange Place, Boston, MA 02109, US.

Popular Business Setting

for Acquia Marketing Cloud

Top Industries

  • Sports
  • Consumer Goods
  • Mechanical or Industrial Engineering

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Peers used Acquia Marketing Cloud to Acquire customers and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Acquia Marketing Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5

Read Reviews (99)
Feedback surveys

4.59/5

Read Reviews (10)
Recording

4.64/5

Read Reviews (8)
Dashboard

4.34/5

Read Reviews (7)
Templates

3.57/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5

Read Reviews (99)
Feedback surveys

4.59/5

Read Reviews (10)
Recording

4.64/5

Read Reviews (8)
Dashboard

4.34/5

Read Reviews (7)
Templates

3.57/5

Read Reviews (6)

IT and Other Capabilities

for Acquia Marketing Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.66/5

Read Reviews (85)
Data Export

4.63/5

Read Reviews (54)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.66/5

Read Reviews (85)
Data Export

4.63/5

Read Reviews (54)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.72/5

Read Reviews (15)
Phone Support

4.71/5

Read Reviews (14)
Email Support

4.69/5

Read Reviews (12)
24/7 Support

4.46/5

Read Reviews (210)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.72/5

Read Reviews (15)
Phone Support

4.71/5

Read Reviews (14)
Email Support

4.69/5

Read Reviews (12)
24/7 Support

4.46/5

Read Reviews (210)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (16)
Analytics

4.77/5

Read Reviews (72)
Custom Reports

4.59/5

Read Reviews (114)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (16)
Analytics

4.77/5

Read Reviews (72)
Custom Reports

4.59/5

Read Reviews (114)

Software Failure Risk Guidance

?

for Acquia Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Acquia Marketing Cloud

Vendor Profile Details

Company Name

Acquia

Company Website

https://www.acquia.com/

HQ Location

53 State Street, Exchange Place, Boston, MA 02109, US

Employees

501-1000

Social

Financials

SERIES G