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Compare Optimizely Data Platform vs Amperity Customer Data Management

Comparison Summary

This comparison report of Optimizely Data Platform vs. Amperity Customer Data Management is based on a specific set of business needs and context. The comparison uses 2309 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Optimizely Data Platform and Amperity Customer Data Management

Optimizely Data Platform, Amperity Customer Data Management, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Optimizely Data Platform covers Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.

Amperity Customer Data Management focuses on Engagement Management, Loyalty Management, Lifetime Value Management, Advertisement, etc.

"Other platforms make me dig to try and find something interesting. Zaius shines a light on exactly what to do next. It's my own marketing assistant. " - Sam Sudman

"Before Amperity we had much higher degrees of latency, keeping our teams from being able to make quick decisions in the best interest of our membership and the business. With Amperity we're mitigating some of these roadblocks and can see the future ...where our execution speed is vastly improved, all the while adding intelligence to the most important things. " - Brian Knollenberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Optimizely Data Platform

Focus area

Software Failure Risk

  • low

logo Amperity Customer Data Management

Focus area

Software Failure Risk

  • low

About

CDP assisting growing brands with relevance across the entire customer journey

Customer Data Platform built for the needs of the enterprise

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

56

56

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


lifetime value management


campaign management

campaign analytics


segmentation and targeting


customise loyalty program

identify target customers


helpdesk management




personalized marketing


contact list management


customer feedback management

measuring customer satisfaction




communication management

sending & publishing communications

tracking & monitoring communications


rating and review management


training & onboarding


content management


workflow management


lead qualification

lead qualification: demographic

lead qualification: technographic


generation of new leads


relationship management


competitive intelligence


social media management

social media analytics






sales document management

contract management


conversion management


customer case management


channel management


community marketing



Top Goals

Goals Achieved

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Improve efficiency

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Increase average basket value

  • Manage risk

  • See 11 more

Top Channels

Channels Used

  • offline

  • website

  • social media

  • e-mail

  • point of sale

  • Facebook

  • omnichannel

  • user generated content

  • blogs

  • video

  • mobile

  • mobile app

  • promotions

  • on premises

  • review sites

  • Tripadvisor

  • See 13 more
  • offline

  • website

  • social media

  • e-mail

  • point of sale

  • Facebook

  • omnichannel

  • user generated content

  • blogs

  • video

  • mobile

  • mobile app

  • promotions

  • on premises

  • review sites

  • Tripadvisor

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting