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Compare Sprout Social vs Twitter Ads

Comparison Summary

This comparison report of Sprout Social vs. Twitter Ads is based on a specific set of business needs and context. The comparison uses 282626 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprout Social and Twitter Ads

Sprout Social, Twitter Ads, Hootsuite, Zoho Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprout Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Twitter Ads focuses on Advertisement with Social Media, Communication Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

"Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. " - Rickard Berggren

"We have previously advertised with Twitter, but this World Teachers’ Day we amplified our campaign even further by taking over Twitter for the whole day. This led to significant ad reach and engagement – it was a great opportunity for Twitter users ...in Australia to show their appreciation for teachers. " - Matt Romania

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sprout Social

Focus area

Sprout Social is better than Twitter Ads for

Software Failure Risk

  • medium

logo Twitter Ads

Focus area

Twitter Ads is better than Sprout Social for

Software Failure Risk

  • medium

About

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Twitter for Business

Age

2010

2008

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

116

170

Total Goals
(we found evidences for)

19

22

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing





campaign monitoring




rating and review management



touchpoint management


competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


training & onboarding



sales document management

proposal & quote management


generation of new leads


reputation management


influencer marketing




contact list management


relationship management



advocacy management








products & pricelist management



lead qualification: technographic

lead qualification: demographic


conversion management


promotion management




performance management




calendar management


identify target customers

customise loyalty program


segmentation and targeting




lifetime value management



revenue cycle management


follower management


international marketing




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing




distribution management







sales call management

meeting management


customer case management




opportunity management




referral management




create learning path


track learning progress


identify skill gaps


courses & assessment

create learning path

track learning progress

identify skill gaps



influencer management


subscription management


category management


billing and invoice management


merger and acquisition


sales incentive management


motivation management




compliance & governance


redemption management


guerilla marketing


membership management



license management


outbound marketing



database marketing


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more
  • Acquire customers

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Scale best practices

  • Enhance customer relationships

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Improve consistency

  • Increase customer life time value

  • Improve navigation

  • Shorten ramp up time

  • Reduce bounce

  • See 19 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • user generated content

  • blogs

  • website

  • Instagram

  • offline

  • LinkedIn

  • e-mail

  • video

  • promotions

  • phone calls

  • point of sale

  • newsletter

  • print media

  • chat

  • magazine

  • mobile

  • trade shows

  • Pinterest

  • mass media

  • games

  • Facebook page

  • events

  • review sites

  • television

  • Amazon

  • movies

  • mobile app

  • on premises

  • Snapchat

  • display advertisement

  • causes and charity

  • coupons

  • newspaper

  • Whatsapp

  • text SMS

  • radio

  • Slack

  • Netflix

  • out of home

  • eBay

  • channel partners

  • billboards

  • Skype

  • Youtube

  • omnichannel

  • mobile ads

  • Facebook at work

  • support groups

  • brochure

  • Yelp

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more
  • social media

  • Twitter

  • Facebook

  • user generated content

  • blogs

  • website

  • Instagram

  • offline

  • LinkedIn

  • e-mail

  • video

  • promotions

  • phone calls

  • point of sale

  • newsletter

  • print media

  • chat

  • magazine

  • mobile

  • trade shows

  • Pinterest

  • mass media

  • games

  • Facebook page

  • events

  • review sites

  • television

  • Amazon

  • movies

  • mobile app

  • on premises

  • Snapchat

  • display advertisement

  • causes and charity

  • coupons

  • newspaper

  • Whatsapp

  • text SMS

  • radio

  • Slack

  • Netflix

  • out of home

  • eBay

  • channel partners

  • billboards

  • Skype

  • Youtube

  • omnichannel

  • mobile ads

  • Facebook at work

  • support groups

  • brochure

  • Yelp

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting