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Compare SessionM vs mParticle

Comparison Summary

This comparison report of SessionM vs. mParticle is based on a specific set of business needs and context. The comparison uses 6106 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SessionM and mParticle

SessionM, mParticle, Treasure Data, Optimove, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SessionM covers Loyalty Management with Mobile, Engagement Management with Mobile, Advertisement with Mobile, Workflow Management, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Loyalty management is SessionM's key strength. Its loyalty module provides support for defining and managing different loyalty tiers, engagement rules, promo codes and offers. These attributes can be appended to user profiles, and combined with purc...hase, engagement and location data to inform campaign delivery across email, web, SMS, push notifications and other channels. Multidimensional segmentation of customer data enables targeted engagement. " - Gartner Magic Quadrant for Mobile Marketing Platforms

"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives. " - Nick Warner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SessionM

Focus area

SessionM is better than mParticle for

Software Failure Risk

  • low

logo mParticle

Focus area

Software Failure Risk

  • low

About

Customer Data & Engagement Platform to increase customer loyalty

Customer data platform to simplify your customer data infrastructure

Financials

SERIES E

Business Need

Total Processes
(we found evidences for)

82

44

Total Goals
(we found evidences for)

16

11

Top Processes

Evidences indicate better relative satisfaction


customise loyalty program

create engagement based loyalty

identify target customers

create transaction based loyalty


engagement management

engaging and following up



workflow management


campaign management

campaign analytics


communication management

sending & publishing communications



lifetime value management


segmentation and targeting


training & onboarding


social media management

social media analytics

engaging on social media


sales document management

proposal & quote management

contract management


generation of new leads


redemption management



sales incentive management


lead qualification

lead qualification: technographic


personalized marketing




customer case management


social media marketing


promotion management


touchpoint management



content management


discount management


channel management




sales call management



international marketing



competitive intelligence



customer feedback management

measuring customer satisfaction


contact list management






products & pricelist management



compliance & governance


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase customer life time value

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve digital and social presence

  • Improve consistency

  • Improve efficiency

  • Improve internal communications

  • See 13 more
  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more
  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting