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Compare Selligent Marketing Cloud vs Optimizely Data Platform

Comparison Summary

For Selligent Marketing Cloud vs Optimizely Data Platform comparison, Our AI algorithm looked at 2543 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Selligent Marketing Cloud and Optimizely Data Platform to solve their respective business needs.

Pros and cons of Selligent Marketing Cloud and Optimizely Data Platform

Selligent Marketing Cloud is more suited to businesses that require Digital Marketing with Mobile and Engagement Management with E-Mail where as Optimizely Data Platform is focused towards Engagement Management and Lifetime Value Management .

Both Selligent Marketing Cloud and Optimizely Data Platform are Marketing Automation and Customer Data Platform software, peers recommend Selligent Marketing Cloud for communication management and sending & publishing communications where as Optimizely Data Platform is more known for lifetime value management .

logo Selligent Marketing Cloud

Focus area

Selligent Marketing Cloud is better than Optimizely Data Platform for

Software Failure Risk

  • low

logo Optimizely Data Platform

Focus area

Optimizely Data Platform is better than Selligent Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Automation to engage customers across all critical channels.

CDP assisting growing brands with relevance across the entire customer journey

Age

1988

Financials

M&A

SERIES D

Business Need

Total Processes
(we found evidences for)

58

56

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign analytics


competitive intelligence


workflow management


communication management

sending & publishing communications


personalized marketing


segmentation and targeting


social media management

social media analytics



generation of new leads


loyalty management

identify target customers

customise loyalty program


relationship marketing


international marketing



content management

content publishing


touchpoint management


channel management



conversion management


training & onboarding




relationship management


lead qualification

lead qualification: technographic



lifetime value management



customer feedback management

measuring customer satisfaction


knowledge management



contact list management


helpdesk management



rating and review management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more
  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • promotions

  • social media

  • offline

  • on premises

  • mobile app

  • Facebook

  • mobile ads

  • video

  • user generated content

  • coupons

  • phone calls

  • blogs

  • omnichannel

  • text SMS

  • newsletter

  • point of sale

  • Instagram

  • Netflix

  • movies

  • chat

  • events

  • trade shows

  • See 22 more
  • e-mail

  • mobile

  • website

  • promotions

  • social media

  • offline

  • on premises

  • mobile app

  • Facebook

  • mobile ads

  • video

  • user generated content

  • coupons

  • phone calls

  • blogs

  • omnichannel

  • text SMS

  • newsletter

  • point of sale

  • Instagram

  • Netflix

  • movies

  • chat

  • events

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting