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Compare Pubmatic Cloud vs Tapjoy

Comparison Summary

For Pubmatic Cloud vs Tapjoy comparison, Our AI algorithm looked at 1050 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and Tapjoy to solve their respective business needs.

Pros and cons of Pubmatic Cloud and Tapjoy

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as Tapjoy is focused towards Advertisement with Mobile and Engagement Management with Mobile .

logo Pubmatic Cloud

Focus area

Software Failure Risk

  • low

logo Tapjoy

Focus area

Software Failure Risk

  • medium

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

Mobile Advertising That Just Works - tapjoy.com

Age

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

41

23

Total Goals
(we found evidences for)

11

6

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification

lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management





Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Increase sales & revenue

  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Acquire customers

  • Grow market share

  • See 3 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • games

  • video

  • mobile ads

  • display advertisement

  • social media

  • promotions

  • Facebook

  • phone calls

  • user generated content

  • blogs

  • website

  • mass media

  • television

  • print media

  • magazine

  • out of home

  • billboards

  • Twitter

  • See 17 more
  • mobile

  • mobile app

  • games

  • video

  • mobile ads

  • display advertisement

  • social media

  • promotions

  • Facebook

  • phone calls

  • user generated content

  • blogs

  • website

  • mass media

  • television

  • print media

  • magazine

  • out of home

  • billboards

  • Twitter

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting