cuspera logo CUSPERA

Compare Outreach vs Marketo Sales Connect

Comparison Summary

For Outreach vs Marketo Sales Connect comparison, Our AI algorithm looked at 31830 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Outreach and Marketo Sales Connect to solve their respective business needs.

logo Outreach

Focus area

  • engagement management
  • Communication management With E mail and Phone calls

Outreach is better than Marketo Sales Connect for

logo Marketo Sales Connect

Focus area

  • engagement management
  • Communication management With E mail

Marketo Sales Connect is better than Outreach for

About

Outreach | Sales Engagement Platform, Sales Automation Software

Marketo Sales Connect | Drive more pipeline faster with coordinated Sales and Marketing engagements

Age

2013

1982

Financials

Series E

IPO

Business Need

Total Processes
(we found evidences for)

116

96

Total Goals
(we found evidences for)

16

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


sales call management

meeting management

objection handling





generation of new leads


training & onboarding


contact list management

creating contact list





business development


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account



campaign monitoring




lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic



customer case management


content publishing

searching for content




conversion management


pipeline management


sales document management

contract management

proposal & quote management


sales review & feedback


talk track creation


follower management




performance management


outbound marketing


segmentation and targeting


sales quota management


revenue cycle management



loyalty management

identify target customers


opportunity management



touchpoint management


competitive intelligence


trade show marketing


knowledge management

creating knowledge base


customer feedback management

measuring customer satisfaction


products & pricelist management


social media marketing






personalized marketing





relationship management



rating and review management


promotion management


discount management


lifetime value management






community building



influencer marketing



international marketing



courses & assessment

create learning path


sales commission management


subscription management





sales incentive management



database marketing


community marketing



motivation management




channel management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Improve efficiency

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Shorten ramp up time

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 13 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve digital and social presence

  • Improve internal communications

  • Shorten ramp up time

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • Enhance customer relationships

  • Improve brand engagement

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • offline

  • promotions

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • newsletter

  • user generated content

  • blogs

  • mobile

  • trade shows

  • video

  • events

  • See 14 more
  • e-mail

  • website

  • phone calls

  • social media

  • offline

  • promotions

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • newsletter

  • user generated content

  • blogs

  • mobile

  • trade shows

  • video

  • events

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting