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Compare OpenBack vs Attentive

Comparison Summary

This comparison report of OpenBack vs. Attentive is based on a specific set of business needs and context. The comparison uses 1598 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OpenBack and Attentive

OpenBack, Attentive, Upland Localytics, Airship, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OpenBack covers Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

Attentive focuses on Engagement Management with Text SMS, Loyalty Management with Text SMS, Communication Management with Text SMS, Channel Marketing with Text SMS, etc.

"OpenBack is helping us to monetize in the right way. We are not only understanding more about our users but also we are providing them with more meaningful content. Working with such a great team is priceless. We are glad we got to build this long-t...erm partnership. " - Gonzalo Juarez

"We’re excited that we’ve found a partner who is going to grow with us and be there for the long haul. Attentive has our business needs at the forefront, and we would recommend anyone to use them. " - Ryan Alovis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OpenBack

Focus area

Software Failure Risk

  • low

logo Attentive

Focus area

Attentive is better than OpenBack for

Software Failure Risk

  • low

About

Mobile Engagement Platform to balance the engagement with user experience

Text message marketing solution to drive online revenue for the customers

Financials

SEED

SERIES E

Business Need

Total Processes
(we found evidences for)

26

50

Total Goals
(we found evidences for)

8

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign analytics




social media management

engaging on social media

scheduling post to social media


helpdesk management


training & onboarding


generation of new leads


customer feedback management


segmentation and targeting


workflow management


loyalty management







sales document management




personalized marketing


conversion management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more
  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Build brand awareness

  • Increase sales & revenue

  • Acquire customers

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Increase customer life time value

  • Grow market share

  • Establish thought leadership

  • Improve efficiency

  • See 11 more

Top Channels

Channels Used

  • text SMS

  • mobile

  • promotions

  • offline

  • e-mail

  • point of sale

  • website

  • on premises

  • coupons

  • social media

  • mobile app

  • user generated content

  • phone calls

  • Instagram

  • Facebook

  • Twitter

  • video

  • See 14 more
  • text SMS

  • mobile

  • promotions

  • offline

  • e-mail

  • point of sale

  • website

  • on premises

  • coupons

  • social media

  • mobile app

  • user generated content

  • phone calls

  • Instagram

  • Facebook

  • Twitter

  • video

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting