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Compare ON24 Platform vs Act-On

Comparison Summary

For ON24 Platform vs Act-On comparison, Our AI algorithm looked at 29091 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using ON24 Platform and Act-On to solve their respective business needs.

Pros and cons of ON24 Platform and Act-On

ON24 Platform is more suited to businesses that require Attendee Engagement and Generation Of New Leads where as Act-On is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both ON24 Platform and Act-On are Webinar and Conferencing and Marketing Automation software, peers recommend ON24 Platform for content curation and social media analytics where as Act-On is more known for inbound marketing and lead tracking .

logo ON24 Platform

Focus area

ON24 Platform is better than Act-On for

Software Failure Risk

  • medium

logo Act-On

Focus area

Act-On is better than ON24 Platform for

Software Failure Risk

  • low

About

Platform to convert customer engagement into revenue

Act-On | An automated Growth Marketing Platform

Age

1998

2005

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

105

112

Total Goals
(we found evidences for)

17

21

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


generation of new leads


searching for content


communication management

sending & publishing communications



social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account


competitive intelligence


helpdesk management




campaign monitoring


training & onboarding




lead qualification: technographic

lead qualification: behavioural


conference call management


international marketing


sales document management

contract management

proposal & quote management



customer feedback management

measuring net promoter score

measuring customer satisfaction



conversion management


workflow management





lifetime value management




trade show marketing



knowledge management

creating knowledge base


contact list management


products & pricelist management



business development


segmentation and targeting







courses & assessment

create learning path


loyalty management

identify target customers

customise loyalty program




customer case management


personalized marketing


advocacy management


rating and review management



discount management


promotion management



social media marketing



merger and acquisition





community building


relationship marketing


relationship management



sales review & feedback



outbound marketing


sales call management


Scheduling & dispatching




performance management



revenue cycle management


follower management


subscription management


database marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Establish thought leadership

  • Scale best practices

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve brand engagement

  • Improve digital and social presence

  • Improve consistency

  • Increase customer life time value

  • Shorten ramp up time

  • Improve efficiency

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting