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Compare Adobe Marketo Engage vs Terminus Email Experiences

Comparison Summary

For Adobe Marketo Engage vs Terminus Email Experiences comparison, Our AI algorithm looked at 39863 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Marketo Engage and Terminus Email Experiences to solve their respective business needs.

Pros and cons of Adobe Marketo Engage and Terminus Email Experiences

Adobe Marketo Engage is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Terminus Email Experiences is focused towards Sales Document Management with E-Mail and Account Management with E-Mail .

Both Adobe Marketo Engage and Terminus Email Experiences are Marketing Automation and Email Marketing software, peers recommend Adobe Marketo Engage for lead qualification: behavioural and lead nurturing where as Terminus Email Experiences is more known for sales document management and helpdesk management .

logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Terminus Email Experiences for

Software Failure Risk

  • medium

logo Terminus Email Experiences

Focus area

Terminus Email Experiences is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Email Signature Marketing Solution

Age

1982

2014

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

140

83

Total Goals
(we found evidences for)

19

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





searching for content


workflow management





training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


loyalty management

identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


sales call management



Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Increase sales & revenue

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Establish thought leadership

  • Launch new products

  • Improve digital and social presence

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • display advertisement

  • promotions

  • phone calls

  • website

  • social media

  • offline

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • LinkedIn

  • games

  • trade shows

  • events

  • mobile app

  • chat

  • Facebook page

  • Facebook

  • point of sale

  • newsletter

  • omnichannel

  • causes and charity

  • Whatsapp

  • review sites

  • Amazon

  • See 24 more
  • e-mail

  • display advertisement

  • promotions

  • phone calls

  • website

  • social media

  • offline

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • LinkedIn

  • games

  • trade shows

  • events

  • mobile app

  • chat

  • Facebook page

  • Facebook

  • point of sale

  • newsletter

  • omnichannel

  • causes and charity

  • Whatsapp

  • review sites

  • Amazon

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting