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Compare Adobe Marketo Engage vs Groove

Comparison Summary

For Adobe Marketo Engage vs Groove comparison, Our AI algorithm looked at 41437 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Marketo Engage and Groove to solve their respective business needs.

Pros and cons of Adobe Marketo Engage and Groove

Adobe Marketo Engage is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Groove is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Adobe Marketo Engage and Groove are Marketing Automation and Sales Engagement software, peers recommend Adobe Marketo Engage for channel marketing and social media marketing where as Groove is more known for sales call management and helpdesk management .

logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Groove for

Software Failure Risk

  • medium

logo Groove

Focus area

Groove is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Sales engagement software that drives efficiency at every stage of the sales process

Age

1982

2013

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

140

73

Total Goals
(we found evidences for)

19

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


loyalty management

identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


sales call management


renewal management


opportunity management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Improve visibility

  • Launch new products

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Establish thought leadership

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • LinkedIn

  • mobile

  • chat

  • text SMS

  • offline

  • point of sale

  • omnichannel

  • website

  • user generated content

  • blogs

  • games

  • print media

  • magazine

  • video

  • causes and charity

  • on premises

  • mobile app

  • Twitter

  • Facebook

  • See 19 more
  • e-mail

  • phone calls

  • social media

  • LinkedIn

  • mobile

  • chat

  • text SMS

  • offline

  • point of sale

  • omnichannel

  • website

  • user generated content

  • blogs

  • games

  • print media

  • magazine

  • video

  • causes and charity

  • on premises

  • mobile app

  • Twitter

  • Facebook

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting