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Compare Insider Platform vs OpenBack

Comparison Summary

This comparison report of Insider Platform vs. OpenBack is based on a specific set of business needs and context. The comparison uses 3683 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Insider Platform and OpenBack

Insider Platform, OpenBack, Swrve, MoEngage, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Insider Platform covers Customer Engagement, Ad Management with Mobile, Segmentation And Targeting, Communication Management with Mobile, etc.

OpenBack focuses on Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

"With the assistance of Insider, we are able to present our visitors relevant experiences based on their needs and guide customers through the sales funnel. We no longer theorize about what would work best, instead we automatically test the impact of... each personalization, as well as strategize and action. " - Lyubov Ryzhkova

"After talking to many platforms and building push ourselves, we chose OpenBack. given reliability matters a lot for us & our millions of users – since launch, we have been blown away by the increase in engagement and what we are now able to do to g...ive our users the right updates at a good moment. " - Mr. Rick Evans

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Insider Platform

Focus area

Insider Platform is better than OpenBack for

Software Failure Risk

  • low

logo OpenBack

Focus area

Software Failure Risk

  • low

About

AI-powered Marketing Platform that help marketers drive growth

Mobile Engagement Platform to balance the engagement with user experience

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

32

26

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



segmentation and targeting


communication management

sending & publishing communications


lifetime value management


personalized marketing


campaign management

campaign analytics


customer feedback management


generation of new leads



promotion management


rating and review management


conversion management





engaging on social media


scheduling post to social media


social media management

engaging on social media

scheduling post to social media


Top Goals

Goals Achieved

  • Increase customer life time value

  • Increase average basket value

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve visibility

  • Reduce bounce

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • See 9 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more
  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting