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Compare Iconosquare vs Union Metrics

Comparison Summary

For Iconosquare vs Union Metrics comparison, Our AI algorithm looked at 3339 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Iconosquare and Union Metrics to solve their respective business needs.

Pros and cons of Iconosquare and Union Metrics

Iconosquare is more suited to businesses that require Social Media Management with Social Media and Engagement Management with Social Media where as Union Metrics is focused towards Social Media Management with Social Media and Engagement Management with Social Media .

Both Iconosquare and Union Metrics are Social Media Marketing software, peers recommend Iconosquare for lead analytics and collaboration where as Union Metrics is more known for public relations .

logo Iconosquare

Focus area

Iconosquare is better than Union Metrics for

Software Failure Risk

  • medium

logo Union Metrics

Focus area

Union Metrics is better than Iconosquare for

Software Failure Risk

  • medium

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Union Metrics: Social marketing intelligence

Age

2011

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

51

41

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


content publishing

searching for content


social media marketing





competitive intelligence




influencer marketing



campaign management

campaign analytics

campaign monitoring


conversion management



touchpoint management


channel management


follower management




training & onboarding


helpdesk management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Enhance customer relationships

  • Grow market share

  • Improve internal communications

  • See 9 more
  • Improve digital and social presence

  • Improve efficiency

  • Improve ROI

  • Launch new products

  • Build brand awareness

  • Acquire customers

  • Improve brand engagement

  • Grow market share

  • See 5 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Instagram

  • website

  • Facebook

  • Facebook page

  • video

  • promotions

  • print media

  • magazine

  • offline

  • mobile

  • mobile app

  • coupons

  • events

  • trade shows

  • user generated content

  • blogs

  • Pinterest

  • LinkedIn

  • See 17 more
  • social media

  • Twitter

  • Instagram

  • website

  • Facebook

  • Facebook page

  • video

  • promotions

  • print media

  • magazine

  • offline

  • mobile

  • mobile app

  • coupons

  • events

  • trade shows

  • user generated content

  • blogs

  • Pinterest

  • LinkedIn

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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Business Setting