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Compare Google Marketing vs Amazon Ad Server

Comparison Summary

For Google Marketing vs Amazon Ad Server comparison, Our AI algorithm looked at 6621 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Google Marketing and Amazon Ad Server to solve their respective business needs.

Pros and cons of Google Marketing and Amazon Ad Server

Google Marketing is more suited to businesses that require Advertisement with Display Advertisement and Campaign Management with Display Advertisement where as Amazon Ad Server is focused towards Advertisement and Campaign Management .

logo Google Marketing

Focus area

Google Marketing is better than Amazon Ad Server for

Software Failure Risk

  • low

logo Amazon Ad Server

Focus area

Software Failure Risk

  • medium

About

Google Marketing Platform - Unified Advertising and Analytics

Multichannel ad server for campaigns across a variety of screens

Age

1994

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

89

66

Total Goals
(we found evidences for)

16

15

Top Processes

Evidences indicate better relative satisfaction



campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account



helpdesk management









international marketing


products & pricelist management


sales call management



competitive intelligence


content management

content publishing


social media marketing


training & onboarding


sales document management

contract management

proposal & quote management


segmentation and targeting


generation of new leads


relationship marketing


personalized marketing



account management


workflow management


lead qualification

lead qualification: technographic


customer feedback management




channel management




rating and review management





courses & assessment




conference call management



attribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Launch new products

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve efficiency

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve navigation

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve internal communications

  • See 13 more
  • Grow market share

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve visibility

  • Improve efficiency

  • Acquire customers

  • Establish thought leadership

  • Enhance customer relationships

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • See 12 more

Top Channels

Channels Used

  • website

  • display advertisement

  • video

  • phone calls

  • mobile

  • mass media

  • offline

  • television

  • games

  • review sites

  • Amazon

  • user generated content

  • social media

  • omnichannel

  • blogs

  • Doubleclick

  • events

  • trade shows

  • on premises

  • Facebook

  • mobile app

  • point of sale

  • mobile ads

  • newsletter

  • See 21 more
  • website

  • display advertisement

  • video

  • phone calls

  • mobile

  • mass media

  • offline

  • television

  • games

  • review sites

  • Amazon

  • user generated content

  • social media

  • omnichannel

  • blogs

  • Doubleclick

  • events

  • trade shows

  • on premises

  • Facebook

  • mobile app

  • point of sale

  • mobile ads

  • newsletter

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting