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Compare GetResponse vs Salesforce Account Engagement (Formerly Pardot)

Comparison Summary

This comparison report of GetResponse vs. Salesforce Account Engagement (Formerly Pardot) is based on a specific set of business needs and context. The comparison uses 32204 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GetResponse and Salesforce Account Engagement (Formerly Pardot)

GetResponse, Salesforce Account Engagement (Formerly Pardot), Act-On, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GetResponse was founded in 1998. It covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Social Media, etc.

Salesforce Account Engagement (Formerly Pardot) was established in 1998. Similar to GetResponse, Salesforce Account Engagement (Formerly Pardot) focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your specific needs - such as multi-channel engagement, cadence, analytics, and specific to your industry and context. Get your personalized report today.


logo GetResponse

Focus area

GetResponse is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • medium

logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than GetResponse for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses by GetResponse

Marketing Cloud Account Engagement with marketing and sales alignment

Age

1998

1999

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

117

130

Total Goals
(we found evidences for)

16

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up





generation of new leads


contact list management

creating contact list


content publishing


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


competitive intelligence


referral management







training & onboarding


conversion management



sales document management

contract management

proposal & quote management


segmentation and targeting






identify target customers

customise loyalty program



lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


products & pricelist management


conference call management




discount management




relationship management



customer feedback management

measuring net promoter score


knowledge management




courses & assessment

create learning path



social media marketing


trade show marketing


promotion management


personalized marketing


outbound marketing


rating and review management


sales commission management




subscription management


business development


sales call management



community building


pipeline management


database marketing


calendar management



influencer marketing


reputation management




performance management



distribution management


category management


relationship marketing


international marketing



lifetime value management



follower management


community marketing











customer case management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve visibility

  • Improve efficiency

  • Improve navigation

  • Reduce bounce

  • See 13 more
  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • offline

  • promotions

  • user generated content

  • blogs

  • newsletter

  • trade shows

  • mobile

  • LinkedIn

  • chat

  • video

  • point of sale

  • Twitter

  • Facebook

  • Slack

  • games

  • review sites

  • on premises

  • text SMS

  • mobile app

  • Amazon

  • out of home

  • channel partners

  • omnichannel

  • events

  • billboards

  • mass media

  • television

  • brochure

  • Glassdoor

  • coupons

  • causes and charity

  • display advertisement

  • Facebook page

  • support groups

  • Pinterest

  • Instagram

  • See 37 more
  • e-mail

  • website

  • social media

  • phone calls

  • offline

  • promotions

  • user generated content

  • blogs

  • newsletter

  • trade shows

  • mobile

  • LinkedIn

  • chat

  • video

  • point of sale

  • Twitter

  • Facebook

  • Slack

  • games

  • review sites

  • on premises

  • text SMS

  • mobile app

  • Amazon

  • out of home

  • channel partners

  • omnichannel

  • events

  • billboards

  • mass media

  • television

  • brochure

  • Glassdoor

  • coupons

  • causes and charity

  • display advertisement

  • Facebook page

  • support groups

  • Pinterest

  • Instagram

  • See 37 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting