cuspera logo CUSPERA

Falcon.io (now Brandwatch Social Media Management) vs TweetDeck: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. TweetDeck is based on a specific set of business needs and context. The comparison uses 10356 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Falcon.io (now Brandwatch Social Media Management) and TweetDeck

Falcon.io (now Brandwatch Social Media Management), TweetDeck, Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

TweetDeck focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari

"By using the different formats and objectives available on Twitter and the correct audience targeting, we achieved our objectives, generating debate and consideration about our new product Las Pastas del Mar. " - Daniel Alfayate De La Iglesia

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than TweetDeck for

Software Failure Risk

  • medium

logo TweetDeck

Focus area

TweetDeck is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • medium

About

The Platform for Every Kind of Social Media Marketer - Falcon

TweetDeck: Social Media dashboard application

Age

2005

2008

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

87

91

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

scheduling post to social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


searching for content



social media marketing


campaign management

campaign monitoring

campaign analytics


helpdesk management


workflow management



touchpoint management


channel management



training & onboarding


sales document management

proposal & quote management

contract management




competitive intelligence



sales review & feedback


lead qualification


calendar management


conversion management


customer feedback management

measuring customer satisfaction



international marketing




loyalty management

customise loyalty program



performance management


rating and review management


segmentation and targeting



contact list management


knowledge management



promotion management


generation of new leads


sales call management



account management



influencer marketing


products & pricelist management


follower management


conference call management



trade show marketing



opportunity management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve efficiency

  • Increase sales & revenue

  • See 11 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • website

  • offline

  • video

  • promotions

  • user generated content

  • blogs

  • mobile

  • phone calls

  • Instagram

  • on premises

  • trade shows

  • LinkedIn

  • events

  • chat

  • mobile app

  • Facebook page

  • games

  • point of sale

  • e-mail

  • mass media

  • television

  • print media

  • newspaper

  • Facebook at work

  • causes and charity

  • Slack

  • coupons

  • display advertisement

  • newsletter

  • radio

  • Pinterest

  • magazine

  • review sites

  • movies

  • Whatsapp

  • See 35 more
  • social media

  • Twitter

  • Facebook

  • website

  • offline

  • video

  • promotions

  • user generated content

  • blogs

  • mobile

  • phone calls

  • Instagram

  • on premises

  • trade shows

  • LinkedIn

  • events

  • chat

  • mobile app

  • Facebook page

  • games

  • point of sale

  • e-mail

  • mass media

  • television

  • print media

  • newspaper

  • Facebook at work

  • causes and charity

  • Slack

  • coupons

  • display advertisement

  • newsletter

  • radio

  • Pinterest

  • magazine

  • review sites

  • movies

  • Whatsapp

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting