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Compare SAP Emarsys Customer Engagement vs Sailthru

Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. Sailthru is based on a specific set of business needs and context. The comparison uses 3790 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and Sailthru

SAP Emarsys Customer Engagement, Sailthru, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in t...his highly competitive sector. As a result of these insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform. " - Edit Dudas

"Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps d...rive retention by making that content feel more valuable to the reader. If they get what they want, they keep coming back for more. " - Matt Dickow

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

Software Failure Risk

  • low

logo Sailthru

Focus area

Sailthru is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • medium

About

Personalized omnichannel experiences that the customers deserve

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2000

2008

Financials

SERIES B

M&A

Business Need

Total Processes
(we found evidences for)

66

69

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customise loyalty program

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media


segmentation and targeting


personalized marketing


helpdesk management


lifetime value management



workflow management


training & onboarding


content management


sales document management

contract management

proposal & quote management


social media marketing


customer feedback management


contact list management

creating contact list




influencer marketing


conversion management




international marketing


channel management



products & pricelist management


lead qualification

lead qualification: technographic



discount management


promotion management




competitive intelligence


touchpoint management



sales call management


advocacy management


business development


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting