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Compare AppsFlyer vs Adobe Marketo Measure (formerly Bizible)

Comparison Summary

For AppsFlyer vs Adobe Marketo Measure (formerly Bizible) comparison, Our AI algorithm looked at 4746 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using AppsFlyer and Adobe Marketo Measure (formerly Bizible) to solve their respective business needs.

Pros and cons of AppsFlyer and Adobe Marketo Measure (formerly Bizible)

AppsFlyer is more suited to businesses that require Engagement Management and Advertisement with Mobile where as Adobe Marketo Measure (formerly Bizible) is focused towards Channel Marketing and Campaign Management .

Both AppsFlyer and Adobe Marketo Measure (formerly Bizible) are Marketing Attribution software, peers recommend AppsFlyer for social media management and social media analytics where as Adobe Marketo Measure (formerly Bizible) is more known for account management .

logo AppsFlyer

Focus area

AppsFlyer is better than Adobe Marketo Measure (formerly Bizible) for

Software Failure Risk

  • low

logo Adobe Marketo Measure (formerly Bizible)

Focus area

Adobe Marketo Measure (formerly Bizible) is better than AppsFlyer for

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

To Prove and improve your marketing impact

Age

2011

1982

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

70

64

Total Goals
(we found evidences for)

14

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media




communication management

sending & publishing communications

tracking & monitoring communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


business development


touchpoint management




trade show marketing


account management


channel management



influencer marketing


performance management


attribution management




outbound marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • offline

  • social media

  • website

  • e-mail

  • LinkedIn

  • phone calls

  • user generated content

  • blogs

  • Facebook

  • trade shows

  • channel partners

  • games

  • omnichannel

  • point of sale

  • promotions

  • mobile

  • causes and charity

  • chat

  • Slack

  • See 16 more
  • offline

  • social media

  • website

  • e-mail

  • LinkedIn

  • phone calls

  • user generated content

  • blogs

  • Facebook

  • trade shows

  • channel partners

  • games

  • omnichannel

  • point of sale

  • promotions

  • mobile

  • causes and charity

  • chat

  • Slack

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting