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Compare Adobe Marketo Measure (formerly Bizible) vs Adjust

Comparison Summary

For Adobe Marketo Measure (formerly Bizible) vs Adjust comparison, Our AI algorithm looked at 3437 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Marketo Measure (formerly Bizible) and Adjust to solve their respective business needs.

Pros and cons of Adobe Marketo Measure (formerly Bizible) and Adjust

Adobe Marketo Measure (formerly Bizible) is more suited to businesses that require Channel Marketing and Campaign Management where as Adjust is focused towards Engagement Management with Mobile and Advertisement with Mobile .

Both Adobe Marketo Measure (formerly Bizible) and Adjust are Marketing Attribution software, peers recommend Adobe Marketo Measure (formerly Bizible) for account management where as Adjust is more known for sending & publishing communications .

logo Adobe Marketo Measure (formerly Bizible)

Focus area

Adobe Marketo Measure (formerly Bizible) is better than Adjust for

Software Failure Risk

  • medium

logo Adjust

Focus area

Adjust is better than Adobe Marketo Measure (formerly Bizible) for

Software Failure Risk

  • low

About

To Prove and improve your marketing impact

The Mobile Measurement Company | Adjust

Age

1982

2012

Financials

SERIES A

SERIES E

Business Need

Total Processes
(we found evidences for)

64

62

Total Goals
(we found evidences for)

10

15

Top Processes

Evidences indicate better relative satisfaction



campaign management

campaign analytics

campaign monitoring


account management


engagement management

engaging and following up



training & onboarding


generation of new leads


conversion management


helpdesk management




influencer marketing


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


trade show marketing


business development


communication management

tracking & monitoring communications


channel management


touchpoint management


performance management


competitive intelligence


content management


attribution management






outbound marketing



social media management

scheduling post to social media

social media analytics



rating and review management


lifetime value management


segmentation and targeting




products & pricelist management



sales document management


identify target customers


loyalty management

identify target customers


workflow management


referral management


Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Increase customer life time value

  • See 7 more
  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more
  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting