5 Tips on How to Automate Your Marketing and Focus on Sales

Marketing automation is the method of using software to automatically perform marketing-related tasks for you. Depending on what type of program you’re using, marketing automation platforms usually perform their tasks by waiting for particular triggers that you have set beforehand.

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How to protect Customer Data Privacy?

National Data Privacy Day (January 28) stems from a similar celebration in Europe that started in January 1981. The U.S. recognition day began in 2008 to spread awareness of data privacy. In today’s digital environment where breaches are a reality, proper storage of customer’s private data has become paramount. In fact, while choosing a Customer…

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5 Successful B2B Lead Generation Ideas

B2B marketing has never been easy, but in recent years it has become even harder to get face-to-face appointments or to meet people through networking channels. This means that people are having to get creative about their B2B lead generation. Once you’ve got a lead in your business, you might be exceptionally good at closing…

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“Wyz” is now live on Cuspera.com

Wyz (pronounced as wise) is an AI-powered advisor that guides you in identifying the right software product for your business need. Wyz asks intelligent questions to elicit the business problem and guides you to a list of software products best suited for your need. Wyz is aware of software installations at your peer businesses and…

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Why is it so difficult to find a perfect match of a software to your business needs?

Subbu Vempati 10-Dec-19 We live in an era of information overload, and this only makes it super tricky to navigate to something relevant to YOU! There is a significant upside & a big downside of having access to a plethora of information on the internet. There is a problem of Plenty for software solutions. Getting…

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Case study: Finding a right-fit chat technology to engage with your customers

This case study is from an actual business user from a Fortune 500 company in retail heading the partnership business based out of Atlanta. Background : The business user manages a portal where partners can place order and is struggling with drop offs and low engagement. She wants to use “chat” to stay in touch…

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What is a right-fit technology solution for your business need?

A technology solution is right-fit for you if it solves your business need as per your expected time horizon. The factors that determine the right-fit solution are how well the solution’s workflow is designed to solve your business need, how well it works and integrates with you existing technology stacks and how compliant is it…

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Why is finding technology solutions hard for businesses

In this fast paced digital era with shrinking business cycles, every business needs to choose technologies that can help them compete and deliver results. Good news is that technologies are moving to cloud and solutions are available as SAAS( Software As A Service) and can be easily found and deployed. Then, why are business managers…

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